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#008 · Sprint Specialist · Uncommon · 2-week sprint

Etherlaken

The informational site and entry point for early pioneers of the Etherlaken initiative in Interlaken, Switzerland.

Lead Product Designer · AKASHA FoundationConcept, identity, information architecture, design and developer handoff.

EvidenceConcept to handoff in a two-week sprint, live at etherlaken.info

Etherlaken mini design system and illustrationsEtherlaken mini design system and illustrations
#008Sprint Specialist
Etherlaken product screensUncommon

Etherlaken

Concept, identity, IA, design and handoff. One two-week sprint.

2-week sprintShips identity in two weeks
View case study
The challenge

Make an ambitious, early-stage Web3 initiative feel credible rather than speculative, with two weeks from concept to launch.

What I led

Everything from content structure to the identity and the files engineering built from.

What shipped

Etherlaken.info with a nature-inspired identity, a mini design system and a set of illustrations.

01

Information architecture first

The content structure was fixed before any visual decision. The page answers a first-time pioneer's questions in the order they ask them.

Design decisionInformation architecture before visuals

Deciding what a pioneer needs to know, and in what order, made every later decision faster and kept the sprint from drifting.

The page, in reading order
  1. What this isFoundational concepts first, in plain language.
  2. Why InterlakenThe place, the people and the intent.
  3. How to take partDetail on scroll, for those who want the depth.
02

An identity grounded in a real place

Alpine light, lakes and open skies gave an abstract initiative a long-term anchor. Palette, type and illustration reference the calm, measured quality of the Swiss Alps.

Design decisionGround the brand in a real place

An abstract initiative needed a long-term anchor and a credible tone. Interlaken already had both.

02Etherlaken mini design system and illustrations
Etherlaken mini design system and illustrations
03

Two weeks, in order

Five deliverables in one sprint, each one unblocking the next.

Five deliverables in two weeks
  1. Concept
  2. Identity
  3. Information architecture
  4. Design
  5. Handoff
The impact

What changed.

2Weeks from concept to handoff

Concept, identity, information architecture, design and developer handoff in one sprint; live at etherlaken.info.

ReferenceOne authoritative reference

Replaced knowledge scattered across informal channels.

OnboardingNew pioneers self-orient

Without a guided introduction.

The takeaway

Concept to handoff in two weeks, identity included. Speed with judgment, not speed instead of it.

Visit etherlaken.info

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