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Work · The collection

The collection is open.

Seven real projects, each a card. Open one for the whole story: the challenge, what I led and what shipped.

After the collection: The Purrcade
    #004Financial Strategist
    Rare

    Oumla

    Primary designer across a tokenized finance suite: three design systems, three products, English and Arabic RTL.

    March 2026 to presentTames tokenized finance
    View case study
    #002Systems Architect
    Legendary

    AKASHA World

    Eight composable apps. One coherent social platform you own.

    2021 to 2026Makes complex ecosystems usable
    View case study
    #005Systems Architect
    AKASHA UI System product screensRare

    AKASHA UI System

    An open-source component library for the AKASHA World apps.

    AKASHA tenure, 2021 to 2026Makes shared decisions reusable
    View case study
    #006Systems Architect
    Rare

    World Builder

    Deploy a decentralized world without writing a line of code.

    AKASHA tenure, 2021 to 2026Humanizes config files
    View case study
    #008Sprint Specialist
    Etherlaken product screensUncommon

    Etherlaken

    Concept, identity, IA, design and handoff. One two-week sprint.

    2-week sprintShips identity in two weeks
    View case study
    #003Financial Strategist
    Legendary

    Strands Labs

    One white-label platform for banks. Four products, 20+ languages.

    2021Tames financial complexity
    View case study
    #007Research Driver
    Rare

    SEAT & CUPRA

    Four automotive products, two brands, one bidirectional configurator.

    March 2019 to April 2020Designs in both directions
    View case study
    After hours · side projects

    The Purrcade

    Tiny games. Big meow energy.

    A playful corner of my portfolio for things I build just because they're fun.

    P-01

    Cat Invaders

    Arcade shooter

    A feline fleet descends. Hold the line.

    Arrows · Space · P · Touch Play now
    P-02

    Cat Breakout

    Brick breaker

    A yarn ball, a cat paddle, rows of snacks.

    Mouse · Click · P · Touch Play now
    Let's talk

    Let's make
    it happen.

    For product leadership, ambitious projects, and interesting collaborations.