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#001 · 1 of 1Lead Product Designer
Hand-drawn illustration of Basma: short bright pink hair, hoop earrings, black collared shirt
Ultra rare#001 / 1 of 1
BASMA
12+ years of design experience
Special abilityMakes complex things feel simple.
Basma Gh
Basma / #001Ultra rare · one of one

The person behind the pixels.

Lead Product Designer with 12+ years turning complicated products into experiences people actually understand.

Experience
12+ years
Special ability
Complexity to clarity
Strengths
Systems, strategy, leadership
Builder mode
Design, prototype, ship
Work with me
Basma Gh
About · Basma Gh, Lead Product Designer

12+ years leading design through complex products.

I've shipped white-label banking platforms, decentralized apps, car configurators, e-commerce, taxation tools, education platforms and travel apps. My strength is working through complex projects with many stakeholders and little documentation.

Generalist by nature, with deep design systems expertise. I lead end-to-end, from strategy to pixel, and I build and ship my own products on the side.

  • Systems thinking
  • Design leadership
  • Zero-to-one building
  • AI-native shipping
Based in
Spain, working worldwide
Open to
Full-time roles and contracts
Languages
English, Spanish, Arabic, Catalan
Workflow
AI-integrated: Claude with MCP, Figma Make, v0
Let's talk Full CV on LinkedIn Quick view
Career timeline

Where I've worked.

2026 to now
OumlaLead Product Designer (part-time contract)

Primary designer across the product suite (TFM, Dashboard, Bahith) plus website pages, booth materials and decks: product UX, design systems, marketing material, in English and Arabic RTL. Three design systems built with AI and agents, one from scratch and two derived from existing designs; sales and key-partnership decks; templates for the business team: slides, documents and official documents.

2021 to 2026
AKASHA FoundationLead Product Designer

End-to-end UX for a decentralized social platform, design team lead, design system ownership, foundation events.

2021
Strands Labs (now Strands by CRIF)Lead Principal Designer

Four white-label fintech products: PFM, Engager, BFM, ESG dashboard. Brandable, localizable, accessible component system.

2020
ESL EducationProduct Designer

Digital experiences for a global education platform.

2019 to 2020
C14 (SEAT & CUPRA, VW Group)Product Designer

Configurator (RTL and LTR), unified search, aftersales research, CUPRA Traveller.

2014 to now
FreelanceLead Product Designer, 20+ clients

Design systems, MVPs and investor proposals for startups across fintech, SaaS, Web3 and enterprise. Mentoring junior designers.

4+ years
SHIFTA by ELISAVAJavaScript teacher, master's level

Taught JavaScript to master's students.

Education

Trained, then certified.

2018 · ELISAVA BarcelonaMaster's in Web Design and Internet Projects ManagementGraded 9/10, projects nominated for student awards
2014 · Universiti Tenaga NasionalBachelor of IT in Graphics and MultimediaFirst-Class Honours, 4.7 GPA, Dean's List, academic excellence award
Let's talk

Let's make
it happen.

For product leadership, ambitious projects, and interesting collaborations.