I make complex products feel simple: platforms, fintech, design systems, zero-to-one. I lead the design, build the system and ship, with AI in the workflow and craft intact.
12+ years leading design through complex products.
I've shipped white-label banking platforms, decentralized apps, car configurators, e-commerce, taxation tools, education platforms and travel apps. My strength is working through complex projects with many stakeholders and little documentation.
Generalist by nature, with deep design systems expertise. I lead end-to-end, from strategy to pixel, and I build and ship my own products on the side.
Primary designer across the product suite (TFM, Dashboard, Bahith) plus website pages, booth materials and decks: product UX, design systems, marketing material, in English and Arabic RTL. Three design systems from scratch, built with AI and agents; sales and key-partnership decks; templates for the business team: slides, documents and official documents.
2021 to 2026
AKASHA FoundationLead Product Designer
End-to-end UX for a decentralized social platform, design team lead, design system ownership, foundation events.
2021
Strands Labs (now Strands by CRIF)Lead Principal Designer
Digital experiences for a global education platform.
2019 to 2020
C14 (SEAT & CUPRA, VW Group)Product Designer
Configurator (RTL and LTR), unified search, aftersales research, CUPRA Traveller.
2014 to now
FreelanceLead Product Designer, 20+ clients
Design systems, MVPs and investor proposals for startups across fintech, SaaS, Web3 and enterprise. Mentoring junior designers.
4+ years
SHIFTA by ELISAVAJavaScript teacher, master's level
Taught JavaScript to master's students.
Education
Trained, then certified.
2018 · ELISAVA BarcelonaMaster's in Web Design and Internet Projects ManagementGraded 9/10, projects nominated for student awards
2014 · Universiti Tenaga NasionalBachelor of IT in Graphics and MultimediaFirst-Class Honours, 4.7 GPA, Dean's List, academic excellence award
Products · The item shop
Tools and kits I built and ship.
One paid Figma library and three free Figma Community releases. Designed, coded and published by me; every link goes to the product page.
UI KIT 01open me
paid
Figma UI kitAvailable now
Neo Brutalism UI Library
For designers who want a shadcn-style neo-brutalist system with real tokens.
Start a bold interface in minutes with components that already carry variables, modes and states, instead of hardcoded values you have to untangle later.
45+ components, 288 variants, light and dark modes
Figma Variables for color, radius, border, spacing and type
.fig file with docs, README and LICENSE; free lifetime updates
For teams building DeFi and Web3 finance products.
Skip the first month of a DeFi product's design: token cards, swap and transaction flows, wallet connect and dashboards, in dark and light, with numbers that line up.
Token cards, swap and transaction flows, wallet connect, dashboards
Dark-first palette with a maintained light mode
Tabular figures for balances, consistent addresses and hashes
Full list
Dark-first neon palette with a maintained light mode
Tabular figures for balances and prices, consistent styling for addresses and hashes
Buttons, inputs, selects, tabs, badges, tooltips, tables, modals, navigation with variants and states
Verified listing. Prices and availability as listed on Gumroad and Figma Community when this page was published. The product page is the source of truth. No invented ratings, sales or testimonials.Want a custom tool? Let's talk
Basma Gh
Lead Product Designer · 12+ years
I lead complex digital products from strategy to shipping: platforms, fintech, design systems and zero-to-one work, with AI in the workflow and craft intact.
0 to 1From product strategy to shipped experiences
SystemsDesign systems and complex product ecosystems at scale
BuilderIndependent tools, products and AI-native workflows
Current roleSince March 2026
Lead Product Designer, Oumla
Primary designer across Oumla's tokenized finance suite on a part-time contract: product UX, design systems and marketing material, delivered bilingually in English and Arabic RTL.
Three design systems from scratch, built with AI and the agents I created; Dashboard and Bahith derived from inconsistent designs that had no system
Three products: TFM trading, approval and settlement flows; Dashboard role-based access control; the Bahith explorer
Arabic/RTL as a first-class deliverable across products and documentation
Website pages, booth materials, sales and key-partnership decks, and templates for the business team: slides, documents and official documents
A repeatable AI-assisted production process (Read, Decide, Write, Publish) with design decisions kept in my hands
Led AKASHA's design team across 8 apps; investor proposals and MVPs for 20+ clients.
Complex systems UX
Decentralized platforms, tokenized finance, white-label banking, car configurators.
Design systems
AKASHA UI (open source), the Strands white-label system, three systems from scratch at Oumla built with AI and agents.
Zero-to-one product creation
Forge, Galley, Neo Brutalism UI Library and NeonFi, from idea to published.
AI-native design and development workflows
Claude through the Figma MCP and Claude Code for production work; a Read, Decide, Write, Publish process that keeps decisions mine; Galley and Forge coded solo.
Career history
2026 to now
OumlaLead Product Designer, part-time contract
Primary designer across the product suite: three design systems, three products, English and Arabic RTL.
More
TFM (trading, approval and settlement flows, TFM Design System), Oumla Dashboard (role-based access control, Dashboard Design System), Bahith (blockchain explorer, design system rebuilt from tokens up). Website pages for the revamp, booth materials, sales deck, investor deck, SAB booth deck, NHC/Sakani presentations, DDQ responses, and templates for the business team (slides, documents, official documents).
Led design across 8 composable apps and the open-source AKASHA UI.
More
Design team lead, design system ownership, four foundation events (ETHBucharest, ETHCluj, ETHDam, ETHWarsaw). World Builder and Etherlaken shipped from the same seat.
Strands Labs (now Strands by CRIF)Lead Principal Designer
Four white-label fintech products for banks, 20+ languages, LTR and RTL.
More
PFM, Engager, BFM and the ESG dashboard on one brandable, localizable, accessible component system. Insight campaigns launched in about 2 minutes instead of weeks.
Rare
Uncommon
