I make complex products feel simple: platforms, fintech, design systems, zero-to-one. I lead the design, build the system and ship, with AI in the workflow and craft intact.
25+apps shipped end to endAcross fintech, Web3, automotive, enterprise SaaS and more.
15+product design systemsBuilt from scratch and from existing designs, for platforms, fintech, Web3 and more.
5tools publishedA paid UI library, three free Figma Community releases and an open-source agent toolkit, with more on the way.
4languages spoken
Languages and cultures
Four languages. It shows in the work.
I speak English, Spanish, Arabic and Catalan, and I design with the culture in mind, not just the translation. RTL and LTR support is designed in from the start, so every version reads as if it were the original.
12+ years leading design through complex products.
I've shipped white-label banking platforms, decentralized apps, car configurators, e-commerce, taxation tools, education platforms and travel apps. My strength is working through complex projects with many stakeholders and little documentation.
Generalist by nature, with deep design systems expertise. I lead end-to-end, from strategy to pixel, and I build and ship my own products on the side.
Primary designer across the product suite (TFM, Dashboard, Bahith) plus website pages, booth materials and decks: product UX, design systems, marketing material, in English and Arabic RTL. Three design systems built with AI and agents, one from scratch and two derived from existing designs; sales and key-partnership decks; templates for the business team: slides, documents and official documents.
2021 to 2026
AKASHA FoundationLead Product Designer
End-to-end UX for a decentralized social platform, design team lead, design system ownership, foundation events.
2021
Strands Labs (now Strands by CRIF)Lead Principal Designer
Pricing. Prices and availability as listed on Gumroad, Figma Community and GitHub. Each listing is the source of truth.Want a custom tool? Let's talk
Basma Gh
Lead Product Designer · 12+ years
I lead complex digital products from strategy to shipping: platforms, fintech, design systems and zero-to-one work, with AI in the workflow and craft intact.
0 to 1From product strategy to shipped experiences
SystemsDesign systems and complex product ecosystems at scale
BuilderIndependent tools, products and AI-native workflows
Current roleSince March 2026
Lead Product Designer, Oumla
Primary designer across Oumla's tokenized finance suite on a part-time contract: product UX, design systems and marketing material, delivered bilingually in English and Arabic RTL.
Three design systems built with AI and the agents I created: TFM's from scratch, Dashboard and Bahith derived from inconsistent designs that had no system
Three products: TFM trading, approval and settlement flows; Dashboard role-based access control; the Bahith explorer
Arabic/RTL as a first-class deliverable across products and documentation
Website pages, booth materials, sales and key-partnership decks, and templates for the business team: slides, documents and official documents
A repeatable AI-assisted production process (Read, Decide, Write, Publish) with design decisions kept in my hands
Led AKASHA's design team across 8 apps; investor proposals and MVPs for 20+ clients.
Complex systems UX
Decentralized platforms, tokenized finance, white-label banking, car configurators.
Design systems
AKASHA UI (open source), the Strands white-label system, and three systems at Oumla built with AI and agents, one of them from scratch.
Zero-to-one product creation
Forge, Galley, Neo Brutalism UI Library and NeonFi, from idea to published.
AI-native design and development workflows
Claude through the Figma MCP and Claude Code for production work; a Read, Decide, Write, Publish process that keeps decisions mine; Galley and Forge coded solo.
Career history
2026 to now
OumlaLead Product Designer, part-time contract
Primary designer across the product suite: three design systems, three products, English and Arabic RTL.
More
TFM (trading, approval and settlement flows, TFM Design System), Oumla Dashboard (role-based access control, Dashboard Design System), Bahith (blockchain explorer, design system rebuilt from tokens up). Website pages for the revamp, booth materials, sales deck, investor deck, SAB booth deck, NHC/Sakani presentations, DDQ responses, and templates for the business team (slides, documents, official documents).
Led design across 8 composable apps and the open-source AKASHA UI.
More
Design team lead, design system ownership, four foundation events (ETHBucharest, ETHCluj, ETHDam, ETHWarsaw). World Builder and Etherlaken shipped from the same seat.
Strands Labs (now Strands by CRIF)Lead Principal Designer
Four white-label fintech products for banks, 20+ languages, LTR and RTL.
More
PFM, Engager, BFM and the ESG dashboard on one brandable, localizable, accessible component system. Insight campaigns launched in about 2 minutes instead of weeks.
Rare
