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Hi, I’m Basma ✨👋🏼
 

I'm a Senior Product Designer  with 11+ years of experience designing and leading complex digital products across multiple industries — including Web3, Fintech, Taxation, Automotive, and Education, among many others.

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I design scalable, production-ready user experiences, guiding products from early concept to real-world adoption.

Selected Projects

AKASHA.WORLD

A modular platform enabling communities to self-organize, build and access web3 apps

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Strands Labs

Designing financial management tools deployed across HSBC, Deutsche Bank, Crédit Agricole, and 50+ banks worldwide.

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ETHERLAKEN

An informational website created to provide clear, accessible information about Etherlaken for early pioneers. The page serves as an entry point for understanding the initiative, its purpose, and how pioneers can engage with it.

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World Builder

Developer-friendly tool for configuring and previewing decentralized worlds

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AKASHA UI

A design system and component library created for AKASHA Core, designed to support scalability, consistency, and usability across a decentralized product ecosystem.

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©2026 by Basma

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