Cat Invaders
Arcade shooterA feline fleet descends. Hold the line.
Arrows · Space · P · Touch
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Rare by design.Built to ship.
Lead Product Designer
Ultra rare1 of 1
BASMA
12+ years of design experience
Special abilityMakes complex things feel simple.
12+
By the numbers
Years of experience
Turning complex systems into products people love using.
Apps shipped
End to end, across fintech, Web3, automotive, enterprise SaaS and more.
25+
Design systems
Built from scratch and from existing designs.
15+
Published tools
A paid UI library, three free Figma Community releases and an open-source agent toolkit.
5
Languages
English, Spanish, Arabic and Catalan, with RTL and LTR designed in from the start.
4
The collection
Oumla
Oumla
Financial Strategist
Three financial products, in English and Arabic RTL.
My contribution
Led product design across the suite and built its three design systems.
View case study
AKASHA World
AKASHA World
Systems Architect
Eight composable apps. One coherent social platform you own.
My contribution
Led the in-house design team across the apps, shared shell, wallet onboarding and moderation.
View case study
Strands Labs
Strands Labs
Financial Strategist
One white-label platform for banks. Four products, 20+ languages.
My contribution
Owned four connected products and the design system criteria behind them.
View case study
AKASHA UI System
AKASHA UI System
Systems Architect
An open-source component library for the AKASHA World apps.
My contribution
Led the design, from token architecture to documentation, working directly with engineers.
View case study
World Builder
World Builder
Systems Architect
A developer-only config file became a guided, no-code form.
My contribution
Led the design: information architecture, forms, validation and Build Preview.
View case study
SEAT & CUPRA
SEAT & CUPRA
Research Driver
Four automotive products, two brands, one bidirectional configurator.
My contribution
Owned Search and Aftersales. Collaborated on the Configurator and CUPRA Traveller.
View case study
Etherlaken
Etherlaken
Sprint Specialist
Concept, identity, IA, design and handoff. One two-week sprint.
Let's make something remarkable.
For product leadership, ambitious projects and interesting collaborations.
Let's talk hey@basma.designLet's make something remarkable.
For product leadership, ambitious projects, and interesting collaborations.
