basma · lead product designer · europe
11+ years turning gnarly technical systems into products people actually enjoy. If it's hard, I'm interested.
A decentralized social platform reimagining how communities organize and govern themselves. End-to-end UX across dual personas, complex permission flows, and a full design system.
White-label financial management platform deployed across 50+ international banks including HSBC and Deutsche Bank. PFM, BFM, and Engager with expert and non-expert journeys.
Configurator RTL/LTR UX, search UX/UI delivered directly with the client, aftersales user interviews and journey mapping, and CUPRA Traveller lifestyle website.
A comprehensive open-source component library and design system powering the AKASHA ecosystem. Built for scale, accessibility, and developer delight across all products.
A Figma plugin that extracts design tokens from your styles and converts them into Figma Variables. Bridging the gap between tokens, documentation, and handoff.
A free Figma component library built around the neo-brutalist aesthetic. Bold borders, raw typography, flat color, and no-nonsense components ready to use.
End-to-end UI/UX — from user flows and wireframes to polished, production-ready interfaces.
Research, audits, and product thinking that align design decisions with real business goals.
Scalable component libraries, tokens, and documentation that keep teams aligned and shipping fast.
Bridging design, engineering, and product to drive aligned decisions and ship better outcomes together.