basma gh · lead product designer · Spain → worldwide

make feel beautiful.

Lead Product Designer specializing in design systems, design strategy, and UX strategy across fintech, enterprise SaaS, automotive, and emerging tech. Cross-functional collaborator with an AI-integrated workflow. 11+ years turning gnarly technical systems into products people actually enjoy. If it's hard, I'm interested.

view my work about me open to work · full-time & contracts

selected work

The index.

see all work
AKASHA World Web3 social platform design system Strands Labs fintech white-label 50+ banks SEAT & CUPRA automotive UX research RTL/LTR AKASHA UI System design system open source component library World Builder Web3 developer tools config UX Etherlaken landing page brand identity 2-week launch

what i do

End-to-end, from strategy to pixel.

Product Design

End-to-end UI/UX, from user flows and wireframes to polished, production-ready interfaces.

UX Strategy

Research, audits, and product thinking that align design decisions with real business goals.

Design Systems

Scalable component libraries, tokens, and documentation that keep teams aligned and shipping fast.

Cross-functional Collaboration

Bridging design, engineering, and product to drive aligned decisions and ship better outcomes together.

The decisions that never make the final slide, the dead ends, the constraints, the trade-offs: that's where the real design lives.

0+years of practice
0+banks & clients shipped to
AIintegrated workflow
worldwide, remote-first

The Lab

Side experiments made because they were fun to make. Pixel art, game logic, and an unreasonable number of cats.

play Cat Invaders play Cat Breakout