space cat
space cat
home work about say hello →
// about me

Character Sheet

Basma — astronaut cat

// BASMA

SENIOR PRODUCT DESIGNER

🇬🇧
EN
Fluent
🇪🇸
ES
Fluent
🌙
AR
Native
CAT
Intermediate

I'm Basma — a Lead Product Designer in Spain who's spent 11+ years convincing complex, chaotic systems to behave. Fintech platforms deployed across 50+ banks, decentralized platforms and apps, car configurators, e-commerce, taxation tools, education platforms, travel apps — if it involves ten stakeholders, zero documentation, and a deadline, I'm already interested.

I'm the person who gets genuinely excited about the decisions that never make the final slide — the dead ends, the constraints, the "actually, we tried that in 2019 and it was a disaster" moments. That's where the real design lives. When I close the laptop, I'm hunting down the most underrated restaurants, or trying to convince my cats that I'm the one in charge. (I'm not.)

OPEN TO FULL-TIME ROLES & CONTRACTS
🔬
UX RESEARCH
🏗️
DESIGN SYSTEMS
🌀
PROTOTYPING
🌍
CROSS-CULTURAL
🤝
STAKEHOLDER MGT
🧠
SYSTEMS THINKING
✏️
VISUAL DESIGN
📐
FIGMA & BEYOND
🚀
PRODUCT STRATEGY

// EXPERIENCE

2014–now
Lead Product Designer
Freelance
Worked with 20+ clients across fintech, SaaS, Web3 and enterprise — helping startups build design systems, shape MVPs, and craft investor proposals that secured funding. Also mentored junior designers along the way.
2021–26
Lead Product Designer
AKASHA Foundation
End-to-end UX for a complex Web3 platform — decentralised workflows, dual-persona design, ownership of the AKASHA World Design System.
2021
Lead Product Designer
Strands Labs
White-label B2B fintech across 15+ international banks — PFM, BFM and Engager modules with distinct user journeys.
2020
Product Designer
ESL Education
Designed digital experiences for a global education platform — improving student and partner-facing tools.
2019–20
Product Designer
C14 · SEAT & CUPRA
Configurator tools for SEAT and CUPRA — complex multi-step UX with sequential decision trees and real-time validation.
2018
Master's · 9/10 · Award
ELISAVA Barcelona
Master in Web Design & Internet Projects Management. Projects nominated for ELISAVA student awards.
2014
Bachelor's · First Class
Universiti Tenaga Nasional
Bachelor of IT – Graphics & Multimedia. First-Class Honours · 4.7 GPA · Dean's List · Award for Academic Excellence.