Etherlaken
Etherlaken.info is an informational website created to provide clear, accessible information about Etherlaken for early pioneers. The page serves as an entry point for understanding the initiative, its purpose, and how pioneers can engage with it.
Overview
Role
Lead Product Designer
Designing an Information Hub for Etherlaken Pioneers
Timeline
2 weeks
Problem & Context
Pioneers encountering Etherlaken for the first time needed:
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A clear explanation of what Etherlaken is.
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Context around why it exists and who it is for.
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A trustworthy source of information in an early-stage environment.
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​​Without a dedicated information hub:
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Knowledge was fragmented.
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Onboarding relied on informal channels.
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New pioneers lacked a shared understanding.
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The challenge was to design a page that:
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Educates without overwhelming.
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Feels credible despite early-stage uncertainty.
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Scales as Etherlaken evolves.
Goals & Success Criteria
Design Goals
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Clearly communicate Etherlaken’s purpose and vision.
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Make information easy to scan and understand.
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Support pioneers at different levels of familiarity.
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Establish a foundation for future content growth.
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Success criteria
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Users can quickly understand what Etherlaken is.
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Key information is discoverable without guidance.
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The page feels trustworthy and intentional.
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Content structure supports future expansion.
Design Process
Information Architecture First
The primary design focus was content structure:
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Defining what pioneers need to know first.
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Separating foundational concepts from deeper context.
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Creating a logical reading flow.
This ensured users could orient themselves quickly and go deeper when needed.
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​Designing for Clarity and Credibility
​Design decisions emphasized:
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Simple layouts.
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Clear typographic hierarchy.
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Neutral, informative tone.
The goal was not to persuade, but to inform and align.
Branding & Visual Language
Nature-Inspired Identity
​The visual identity for Etherlaken.info was intentionally derived from its physical location in Interlaken, Switzerland, where Etherlaken is based.
Design inspiration came from:
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Alpine landscapes
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Lakes and open skies
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Natural light and calm environments
These references helped ground the project in a real, tangible place, reinforcing credibility and long-term intent.
Collaboration with Developers
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Worked directly with developers to align layout and implementation
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Ensured content structure translated cleanly into code
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Iterated on spacing, hierarchy, and responsiveness
This collaboration ensured the page remained lightweight and maintainable.
Impact & Outcomes
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Provided a single source of truth for Etherlaken pioneers
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Improved clarity and alignment among early users
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Reduced onboarding friction in early-stage discussions
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Established a credible public-facing presence
Live Preview
A live, content-driven website created to give Etherlaken pioneers a clear and trustworthy understanding of the initiative, designed with scalability and clarity at its core.