Goals & Success Criteria
Design Goals
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Create a unified experience across multiple independent apps.
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Make decentralized content ownership clear and trustworthy.
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Reduce friction when users move between apps.
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Support long-term scalability of the ecosystem.
Success criteria
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Users understand where their content lives and who controls it.
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Consistent interaction patterns across all apps.
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A design foundation that supports future apps without redesign.
AKASHA World
AKASHA World is a decentralized social network composed of multiple independent apps, all centered around a single principle: users fully own and control their content.
Overview
Role
Lead Product Designer
Designing a Multi-App Decentralized Social Network
Problem & Context
Unlike traditional social networks, AKASHA World
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Does not centralize content or identity.
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Is composed of multiple independent applications.
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Must preserve decentralization principles at every UX decision.
This created unique challenges
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How to design consistency without central control.
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How to make content ownership visible and understandable.
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How to allow apps to evolve independently without fragmenting UX.
Design Process
Ecosystem-Level UX Design
Working directly with developers, I:
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Mapped cross-app user journeys.
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Defined shared UX principles and constraints.
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Designed interaction patterns that could be reused across apps.
Design decisions were made with a strong awareness of
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Backend architecture.
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Data ownership.
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App-level autonomy.
Design System & Component Strategy
To prevent fragmentation across apps, I led the creation of a:
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Shared design system based on Shadcn
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Reusable components and interaction patterns
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Flexible structure that allowed app-level differentiation
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This enabled developers to ship faster while maintaining UX consistency.
You can find a more detailed explanation of the design system here 👈🏽
Collaboration with Developers
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Continuous design–engineering collaboration
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Designs iterated alongside implementation
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UX decisions validated against technical constraints
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Close alignment on scalability and maintainability
This workflow reduced handoff friction and improved implementation quality.
Impact & Outcomes
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Established a coherent UX across a decentralized, multi-app ecosystem.
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Reduced user confusion around content ownership.
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Enabled faster development through shared design patterns.
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Created a scalable foundation for ecosystem growth.
Staging Environment
Please note that some UX and UI features are broken or non-functional in the staging environment due to the deprecation of underlying services. This staging link is shared for reference only.